ohio apples - logo and branding system

I created this identity system for my client Ohio Apples, a marketing group used to unite all the independent growers in Ohio to sell to grocers under one name. To accompany the logo I created a tagline for the group, “family owned, freshly grown” to reflect their values and connection to the local circle of profit. Letterhead, business cards, and envelopes, a variety of product lists, brochures, and even recipe cards were created to accompany the other print pieces. A full system of packaging was created from paper and plastic bags, to shipping crates and boxes, down to the stickers on the apples and ties for plastic bags. The in-store displays were placed in a variety of grocery stores, including Whole Foods Market. Beyond the in-store displays, we also created convention booths, a range of apparel, cider glasses, as well as website concepts. This project was all about executing a stellar logo, and learning a great deal about a wide variety of printing methods.