Alexa's Angels

Logo Design, Style Guide, Brand Elements, Pattern Design, Graphic Icons 


Alexa's Angels

Logo Design, Style Guide, Brand Elements, Pattern Design, Graphic Icons  

When this international jewelry and accessory company approached me they had a wide base of customers and a well established logo but they wanted a fresh perspective, a broader range of elements to work with and a style guide to help maintain consistency across offices, internal marketing teams, and retail locations. I created a series of simple monogram style logo marks based off the existing logo. I also created Pantone matched colors, typographic styles, and even a custom ampersand reflecting the wing of their logo mark. In addition to these elements I also created a series of custom icons, textures, and graphic elements. Finally I designed patterns to be used in everything from packaging, wallpaper, tissue paper to their website backgrounds. It's not always about recreating your logo but sometimes expanding and refreshing your brand is just what your company or organization needs. 

 

Learn more about Alexa's Angels.