The City of Aspen, Colorado zGreen Initiative

Branding, Logo Design, Print & Advertising 


The city of aspen colorado zgreen initiative

Branding, Logo Design, Print & Advertising  

In 2006 I worked with the City of Aspen Colorado to create a branding and marketing platform for the launch of their zGreen program. This initiative was to help raise awareness of the global warming and the effects increased travel can have on the environment. The city was encouraging locals and visitors to purchase carbon offsets to help reduce the effects of air travel, and resort operations. I helped craft the tagline, "More Green, More White." which reflected the green ski tags participants would receive therefore the more green tags you saw on the slopes the more white snow hoped to gain each year.