Bike Fort Collins

Branding, Logo Design, Print Marketing & Advertising 


Bike Fort Collins

Branding, Logo Design, Print Marketing & Advertising 

I started working with Bike Fort Collins in 2009 helping with the occasional advertisement or marketing piece. In 2011 the organization was ready to establish a strong brand, logo and messaging platform. This local non-profit bicycling group worked in the community educating people on rules of the road, donating helmets and bike lights to students, and hosting cycling events. We worked together to create a new core mission to reach out to the entire community of pedestrians, motorists and cyclist rather then just targeting bikes. It was our hope to start a larger conversation amongst everyone about how we can all work together to keep the sidewalks, roads, and trails a fun and safe environment for all.  

With this new messaging in place we created a new logo for them and moved away from their previous road bicycle image to a cruiser bicycle which resonates with people as more "fun" and "enjoyable". I created all new branding elements, advertisements, signage, tshrits, social media sites, and a leading a team of writers, photographers and web developers we created a brand new website