Interweave Crochet Magazine

Magazine Layout & Design, Creative Direction, & Marketing

Interweave Crochet

Magazine Layout & Design, Creative Direction, & Marketing

In 2011 I joined the fiber arts team at Interweave Crochet as lead designer for the Crochet division. My role was to help communicate the editorial team's new modern approach to the craft, a general look & feel which would attract a younger audience, and an all together more fashion forward publication. I introduced a new photographer, stylists, and seasonal color palettes. I reworked the typography, colors and layout of the magazine all while maintaining a connection to the established brand of the magazine and the larger parent company. Most importantly I was able to create a system of design, layout and process which is still in use today. These ideas expanded outside of the publication itself into other products and advertisements as well.  

Learn more about Interweave Crochet Magazine.

Photography for this project by Harper Point Photography.