The Fort Collins Food Co-operative

Logo Design, Branding, Packaging, Print Marketing & Advertising 


The fort collins food co-operative

Logo Design, Branding, Packaging, Print Marketing & Advertising 

When the Food Coop first decided they needed some design help they were struggling. New stores like Whole Foods and other big box competitors had stepped in making this small community grocer struggle to keep its doors open. We began with focus groups talking to staff, board members, people who shopped and those who didn't about what was working, not working, unique and different for this store. We discovered the key characteristics of this brand were education, transparency and health. We wanted to create a brand and identity around these ideas to help communicate this store's value to their audience. For many months to come we created a logo, design elements, a system of symbols to help communicate, a color system for labeling, signage, displays, and the list really goes on. From the motivated staff, commuincatiy of volunteers and other talented professionals we all worked together to elevate this small town coop into, "Your naturally local grocers' market". 

 

Learn more about the Fort Collins Food Co-operative.