Sew Demented

Branding, Logo Design, Print, Advertising, Pattern Design


Sew Demented

Branding, Logo Design, Print, Advertising, Pattern Design 

In addition to creating a new logo, and establishing branding elements for Michelle Tucker of Sew Demented I also worked with her to create basic printed pieces like a business card, letterhead, order forms and advertisements. I established a robust system for their instructional pattern booklets which created a consistent look throughout their growing number of print and digital downloadable pattern tutorials.  

Photography by Danielle DeFiore